Project Overview

CellsRX is a pre-workout supplement brand founded by NFL legends the Pouncey brothers. I was brought on to manage the brand’s social media presence. This included building a content strategy, leading all creative direction, and overseeing content production for both photo and video assets.

2021

My Role

• Developed and managed a daily content strategy across Instagram
• Sourced talent and scouted locations for all content shoots
• Acted as lead photographer for product and lifestyle content
• Directed and produced brand photo and video campaigns
• Scheduled and published content using a custom calendar
• Collaborated with local videographers and models to execute branded visuals

Project Overview

The Andy Warhol Museum partnered with our team to modernize its digital brand and expand its reach on TikTok and Instagram. I served as the account and brand lead, overseeing creative direction and managing the execution of the museum’s short-form content strategy. Our focus was on preserving Warhol’s legacy while evolving the brand's tone, visual storytelling, and content formats to resonate with a new generation.

2021-2025

My Role

• Served as primary brand manager and client contact
• Led content strategy for TikTok and Instagram Reels
• Oversaw creative team operations, including videographers, editors, and content producers
• Directed storytelling formats to match brand tone and platform trends
• Managed internal timelines, content approvals, and social publishing
• Provided performance insight and strategic pivots based on engagement metrics

Project Overview

Alliance 412 is a Pittsburgh-based NIL (Name, Image, Likeness) collective supporting University of Pittsburgh student-athletes. I led brand management for the organization, overseeing creative strategy, athlete partnership activations, and full campaign execution. I played a key role in developing the brand’s visual identity, building content pipelines, and ensuring consistent messaging across platforms and partner initiatives.

2021-2025

My Role

• Acted as lead brand manager and strategic lead for the client
• Managed social media presence, content calendars, and engagement tracking
• Led creative concept development for athlete campaigns and partnership content
• Directed and produced on-site brand activations, including athlete shoots and campaign rollouts
• Oversaw branded content production for athlete x brand partnerships
• Managed creative timelines, internal team coordination, and final asset delivery

Project Overview

As part of an NIL initiative, our team collaborated with the XFL during their training camp to support athletes with personal brand development. While our CEO led full-team branding workshops, I participated in the on-site activation, offering 1:1 brand coaching sessions for individual athletes. These meetings focused on helping players identify their personal narratives and understand how to position themselves for future opportunities.

2021-2025

My Role

• Participated in the on-site XFL training camp activation
• Led 1:1 personal brand coaching sessions with individual athletes
• Helped athletes identify key brand pillars and content themes
• Supported our team’s larger initiative by providing direct, actionable feedback to players
• Worked alongside leadership to align athlete coaching with brand strategy best practices
• Built the structure and talking points our team used to guide 1:1 athlete brand coaching sessions.

Project Overview

Connected Health is a concierge-style healthcare provider offering personalized care plans for adults and families. Our team led a full rebrand — from messaging and visual identity to content strategy and digital presence. My work included developing a new brand voice, redesigning the logo and asset suite, creating social media templates, writing their content plan, and building an entirely new website from the ground up.

2021-2025

My Role

• Led the full brand refresh across messaging, tone, and visual identity
• Redesigned the logo and created all new brand assets
• Built a suite of social media templates for their internal team to use
• Wrote a comprehensive brand strategy and content plan
• Designed and developed a new website, improving both UX and visual consistency
• Delivered a clean, modern brand system aligned with their mission and audience

Project Overview

The Cashmere Fund launched a campaign featuring D1 athletes sharing personal stories around financial mindset and startup investing. While the campaign was developed by our team, I was responsible for overseeing execution across creative, athlete management, and production timelines. I played a key role in ensuring content was delivered smoothly — from coordinating athlete deliverables to directing interviews and securing approvals.

2025

My Role

• Oversaw day-to-day campaign execution, ensuring content and captions were completed and approved on time
• Managed communications between client, creative team, and athletes
• Ensured athletes had all prep materials and support to meet deliverables
• Directed athlete video shoots virtually, conducting interviews and managing story flow
• Reviewed all creative content and captions for brand consistency and accuracy
• Maintained the production calendar and supported rollout of ongoing video content

Project Overview

ZOLL partnered with our team to tell the powerful story of Spencer Davis, a student-athlete who survived sudden cardiac arrest thanks to immediate action by his coaches and teammates. I oversaw the production of this emotionally driven campaign — from managing the creative timeline and client communication to supporting content creation and running on-site execution.

2025

My Role

• Oversaw end-to-end campaign execution, from pre-production through final delivery
• Managed production timelines, client expectations, and content approvals
• Coordinated with editors, creative leads, and brand teams to align messaging and tone
• Supported on-site production, ensuring interviews stayed on track and key moments were captured
• Shot and developed select social content during the campaign
• Reviewed all final content for delivery, ensuring quality and brand alignment

Project Overview

Our team manages all marketing and brand partnerships for NFL player Damar Hamlin. I specifically lead the planning and execution of his annual Chasing M’s Charity Weekend — a three-day event series focused on community engagement, youth development, and fundraising. From logistics to run-of-show, I manage every detail across all events and lead on-site coordination to ensure smooth execution and high-impact visibility for the brand and its partners.

2021-2025

My Role

• Planned and executed all logistics for three signature events:
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  Youth Football Camp
  Celebrity Basketball Game
  All-Star Football Game
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• Created detailed run-of-show documents and led event timelines
• Coordinated with venue staff, security, athletes, vendors, and talent
• Directed on-site production, signage, and sponsor integration
• Collaborated with Damar’s family, team, and media to ensure brand consistency
• Oversaw pre-event comms and post-event content needs

London CPR Tour
Photographer & Videographer

As part of Damar’s partnership with the American Heart Association, I traveled to London to document a multi-day CPR awareness tour. I served as the sole photographer and videographer, capturing media coverage, community events, and behind-the-scenes moments for press, brand use, and Damar’s platforms.

2021-2025

MLB First Pitch  
Photographer

I served as Damar Hamlin’s personal photographer during his ceremonial first pitch at a Pittsburgh Pirates game, capturing exclusive behind-the-scenes and on-field moments for his brand and social platforms.

2021-2025

Washington, D.C. Visit  
Photographer

I served as Damar Hamlin’s photographer during his visit to Washington, D.C., where he met with lawmakers and participated in press events around CPR advocacy. I captured the full experience and delivered edited photos on a tight turnaround for media outlets, brand use, and digital distribution.

2021-2025