Clients I have worked with

CellsRX  

Social Media, Photography, Creative Direction & Workflow Management

Project Overview

CellsRX is a pre-workout supplement brand founded by NFL legends the Pouncey brothers. I was brought on to manage the brand’s social media presence. This included building a content strategy, leading all creative direction, and overseeing content production for both photo and video assets.

2021

My Role
  • Developed and managed a daily content strategy across Instagram
  • Sourced talent and scouted locations for all content shoots
  • Acted as lead photographer for product and lifestyle content
  • Directed and produced brand photo and video campaigns
  • Scheduled and published content using a custom calendar
  • Collaborated with local videographers and models to execute branded visuals

CellsRX  

Social Media, Photography, Creative Direction & Workflow Management

Project Overview

CellsRX is a pre-workout supplement brand founded by NFL legends the Pouncey brothers. I was brought on to manage the brand’s social media presence. This included building a content strategy, leading all creative direction, and overseeing content production for both photo and video assets.

2021

My Role
  • Developed and managed a daily content strategy across Instagram
  • Sourced talent and scouted locations for all content shoots
  • Acted as lead photographer for product and lifestyle content
  • Directed and produced brand photo and video campaigns
  • Scheduled and published content using a custom calendar
  • Collaborated with local videographers and models to execute branded visuals